RAYON A quote-led website for a forklift and material handling brand
Product catalog, buying guides and quote requests for RAYON's forklifts, stackers and pallet trucks.
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- SECTOR
- Industrial equipment / B2B
- SCOPE
- Web design, copywriting, technical SEO, development
- PLATFORM
- Web
- YEAR
- 2026
- WEBSITE
- rayonmakina.com
The brief
RAYON sells diesel and electric forklifts, stackers and pallet trucks to businesses across Türkiye. Prices are quoted per customer, so the website had to work like a sales engineer: help buyers compare machines, answer their technical questions, and turn that interest into a quote request.
Our approach
ARCWARE structured rayonmakina.com around how equipment is actually chosen: by machine type, capacity and power source. Forklifts and pallet trucks each got a hub with a buying guide, collections group the range, and every model has its own page with photos, a clear spec sheet and a quote button. The design keeps the machines up front: large photography, calm typography and a request form that is never more than a click away.
SCREENS
What we built
- A catalog of 9 models across 6 collections
- A page for every model, with photos and a clear spec sheet
- Buying guides, such as electric versus diesel forklifts
- Quote request and service request forms
- Search-friendly pages, structured data and share images
- Product images cut from 23.4 MB to 2.6 MB with WebP
rayonmakina.com
- Forklifts
- Pallet trucks
- Machines / 6 collections
- 9 product pages
- Guides / 6 articles
- FAQ
- Request a quote
- Service request
The result
rayonmakina.com went live in October 2026. It explains the range in plain language and points every visitor toward a quote or a service request. Two hubs for forklifts and pallet trucks, six collections, nine product pages and six guides share one structure, so when RAYON adds a model, its page, its search details and its place in the catalog arrive together.
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